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E Commerce: Context, Concepts And Consequences Nanda Bandyo-Padhyay

E Commerce: Context, Concepts And Consequences

Nanda Bandyo-Padhyay

Published December 1st 2001
ISBN : 9780077098575
Paperback
320 pages
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 About the Book 

Charts the e-business phenomenon, exploring the technical, strategic and commercial challenges faced by businesses who must meet the needs of electronic marketplace. This book combines an awareness of the technological imperatives and technicalMoreCharts the e-business phenomenon, exploring the technical, strategic and commercial challenges faced by businesses who must meet the needs of electronic marketplace. This book combines an awareness of the technological imperatives and technical requirements of the economy with an awareness of tactical, logistical and commercial criteria.