Home » Winning with Words: The Origins and Impact of Political Framing by Brian F. Schaffner
Winning with Words: The Origins and Impact of Political Framing Brian F. Schaffner

Winning with Words: The Origins and Impact of Political Framing

Brian F. Schaffner

Published April 1st 2010
ISBN : 9781135840235
ebook
216 pages
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 About the Book 

Todays politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss themMoreTodays politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss them in the hope of affecting the opinions and evaluations of their target audience. This groundbreaking text brings together prominent scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing. Across the chapters, the authors discuss a broad range of contemporary issues, from taxes and health care to abortion, the death penalty, and the teaching of evolution. The chapters also illustrate the wide-ranging relevance of framing for many different contexts in American politics, including public opinion, the news media, election campaigns, parties, interest groups, Congress, the presidency, and the judiciary.